EDTECH 506 – CARP Examples

Example 1 – Money Magazine

Money Magazine July 2012 CARP

  • Alignment – On both sides, the text is the same distance from the edge.
  • Proximity – Sub line is close to the main article.
  • Repetition – The $ shape has natural repetition with the curves.
  • Contrast – Creator chose to use different colors and textures. Text is white, which stands out against the background.

Example 2 – Sugar Science

SugarScience_Sick 02 CARP

  • Alignment – Everything is clearly surrounded by a central focal point.
  • Proximity – All text is close together. The source information is also close to the main paragraph of information.
  • Repetition – The image used is perfectly symmetrical. The right foot and left foot match perfectly.
  • Contrast – Colors are dark and light. The most important text is highlighted in a singular color, to stand out.